“It’s like, ‘We have to have content!’ That’s new. “We went to YouTube to meet with the product manager and the digital person, and they were explaining it’s where they release all these free songs before the record comes out, and then video for all that stuff, and Tumblr, and this and that,” she tells SPIN at a pizza restaurant in Brooklyn’s Bedford-Stuyvesant neighborhood. When Santigold started the year-long process behind her third LP, 99¢, she had no idea what instant grats ( “instant gratifications”) were.
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